Articles on creating high peformance websites
What You’re Missing without a Chief Website Officer Guiding Your FinTech Site
by Darrell Wilkins on 09 Jun 2022
Most FinTech websites are run out of the marketing department. But your website is much more than a sales/marketing tool. You need someone who will work across departments to ensure support for all areas of the business.
How to Build a High-Performance FinTech Website: The UX and Visual Design Phase
by Darrell Wilkins on 28 May 2022
UX design is a crucial phase of your overall website build. It's when you ideate solutions to problems you exposed during your research. It involves wireframing, prototyping, testing, and more. You shouldn't even think about visual design until you've completed this step.
Why So Many Websites are Terrible and How to Make Your FinTech’s site Better
by Darrell Wilkins on 10 May 2022
Lots of websites are underwhelming because the people who create them focus on the easy parts, like graphic design and content. To get a high-performance FinTech site, you must focus on unsexy strategy instead.
How Not to Piss Everyone Off When Working On Your FinTech Website
by Darrell Wilkins on 21 Apr 2022
Website builds often frustrate people because too many unexpected problems arise. To avoid angering your team, create a website plan, get stakeholder buy-in upfront, and communicate clearly and regularly about your site’s progress.
Should You Improve or Rebuild Your FinTech’s Website?
by Darrell Wilkins on 21 Mar 2022
When making the decision whether to improve your current website or rebuild from scratch, start with your business objectives and where your site currently stands. Then assess urgency, capacity, and budget.
How Much Should You Budget for Your FinTech Website?
by Darrell Wilkins on 14 Mar 2022
Most B2B FinTechs should invest between £25k and £2.5m on their websites each year. If you’re not sure what to budget, ask yourself: Is your website as valuable to your firm as your marketing director? If so, spend the same on both.
What’s Cheaper? WordPress vs. Modern Website Development Tools
by Darrell Wilkins on 07 Mar 2022
WordPress is often the most affordable option. However, enterprise-level organisations demanding high-performance websites may find that while cheaper at the onset, the costs needed to actually achieve your goals quickly add up.
How to Build a High-Performance FinTech Website: The Planning Phase
by Darrell Wilkins on 21 Feb 2022
Many FinTechs skip the early, yet crucial steps needed for a successful website build. Avoid unnecessary delays and costs by identifying objectives, conducting user research, and defining your scope.
Improve Your Website Performance by Thinking of Your Customers as More Than Just B2B or B2C
by Darrell Wilkins on 08 Feb 2022
In FinTech, B2B and B2C are inadequate terms to describe your audience. Retail and enterprise more realistically represent your prospects and help you optimise your website more accurately.
Your FinTech’s Audience Isn’t Who You Think It Is — And It’s Hurting Your Performance
by Darrell Wilkins on 21 Jan 2022
Making assumptions about who is using your website can lead to incorrect design and optimisation decisions. Good research and Real User Monitoring will give you invaluable insights that positively affect conversions.
Should I Add Search to My Website?
by Darrell Wilkins on 12 Jan 2022
Search is a desirable feature for any large website. But it’s hard to do well. Don't use search as a substitute for good navigation. And if you are considering adding search, invest in doing it properly.
Is it Worth Localising Your FinTech Website?
by Darrell Wilkins on 07 Dec 2021
There is considerable evidence suggesting that providing a localised version of your website builds credibility, trust, and has a direct contribution to the bottom line. If you are serious about expanding your FinTech business into new markets, you should do it.
Three Ways High Performance Websites Drive Business Value
by Darrell Wilkins on 29 Nov 2021
Investment in website performance drives positive return on investment. High performance websites lead to more conversions, better SEO performance and improved user experience.
Four Reasons Your FinTech Firm Needs Modern Web Development Technology
by Darrell Wilkins on 18 Oct 2021
The majority of FinTech firms should replace their legacy server-based website with a modern tech stack. Why?: Technology choice is a reflection of your brand, developers seeking jobs will judge your tech, you need a high-performance site to differentiate your firm, and rapid growth demands adaptable tech.
What High Performance Really Means for Enterprise FinTech Websites
by Darrell Wilkins on 08 Oct 2021
Most people define website performance as the measurement and optimisation of page load times. But this narrow view hinders your firm's ability to achieve the high performance site your FinTech business needs. Start by properly articulating what high performance means and learn the steps needed to achieve it.
Why Building Enterprise-Level FinTech Websites Goes Wrong— Plus three Strategies to Get Yours Right
by Darrell Wilkins on 31 Aug 2021
FinTech firms struggle to efficiently build enterprise-level websites. Setting clear goals, effectively managing stakeholders and completing tasks in the right order will help you avoid mistakes, costly rework and an inadequate final site.
Keep Your Enterprise Website Build on Track with Our Step-by-Step Checklist
by Darrell Wilkins on 30 Aug 2021
The Fundamentals of Website Performance.
by Simeon Griggs on 20 Jun 2021
Google penalises slow loading websites. More importantly, so do your users. Learn how to analyse your website performance and fix common problems.
Should I Use a Carousel?
by Darrell Wilkins on 21 Apr 2021
Carousels promise much; yet, they frustrate users, convert poorly and degrade performance. You should avoid them everywhere but never use them above-the-fold on your homepage.
How Site Speed Affects SEO
by Darrell Wilkins on 23 Mar 2021
Site speed plays a critical role in SEO. Relevance is the top-ranking factor. But how your site performs will affect your ranking in search engine results.
Why Site Speed Matters
by Darrell Wilkins on 22 Feb 2021
Website speed directly affects your business performance. Fast loading sites have better user experience, drive more conversions and rank higher for SEO. People perceived slow loading sites as less credible, lower quality and more frustrating.
No One Will Ever Complain About How Simple Something Is to Understand.
by Darrell Wilkins on 11 Feb 2021
Simple is not the same as dumbing down. When creating a website, you should assume that your users know nothing, but are not stupid. You will build better features and create better content. That will lead to higher performance and more sales.