A whitepaper by Darrell Wilkins on 08 Oct 2021
Summary: Most people define website performance as the measurement and optimisation of page load times. But this narrow view hinders your firm's ability to achieve the high performance site your FinTech business needs. Start by properly articulating what high performance means and learn the steps needed to achieve it.
Every business wants its website to perform well. And this is especially true in FinTech where you need every competitive advantage you can get.
Yet despite an intrinsic understanding that you need “High Performance” from your site, you likely can’t define what it means. And if you can, your definition is likely incomplete.
To build a best-in-class FinTech site, you need:
- A clear definition of high performance;
- To understand what building a high-performance site entails; and
- To know how to set ...
In this white paper, you’ll learn:
- A better definition of high performance
- Common traits of high performance websites
- What’s stopping you from attaining a high performance site
We also set expectations around creating a high performance website and what that requires in terms of investment. Plus the substantial ROI you stand to gain.
Your FinTech’s Audience Isn’t Who You Think It Is — And It’s Hurting Your Performance
by Darrell Wilkins on 21 Jan 2022
Making assumptions about who is using your website can lead to incorrect design and optimisation decisions. Good research and Real User Monitoring will give you invaluable insights that positively affect conversions.
Should I Add Search to My Website?
by Darrell Wilkins on 12 Jan 2022
Search is a desirable feature for any large website. But it’s hard to do well. Don't use search as a substitute for good navigation. And if you are considering adding search, invest in doing it properly.
Is it Worth Localising Your FinTech Website?
by Darrell Wilkins on 07 Dec 2021
There is considerable evidence suggesting that providing a localised version of your website builds credibility, trust, and has a direct contribution to the bottom line. If you are serious about expanding your FinTech business into new markets, you should do it.
Three Ways High Performance Websites Drive Business Value
by Darrell Wilkins on 29 Nov 2021
Investment in website performance drives positive return on investment. High performance websites lead to more conversions, better SEO performance and improved user experience.