How Site Speed Affects Key Performance Metrics

Slow-loading website pages are more than just annoying. Poor site speed affects your bottom line.

If your website is fast, you can expect more conversions, better rankings, and improved SEO. On the other hand, visitors will view a slow FinTech website as less trustworthy and credible.. You’ll also lose out on clicks, conversions, and ultimately customers.

Our calculator shows you just how much site speed matters. Adjust the page load time up and down to see how it impacts the metrics you care most about.

Page load time (in seconds)

Probability of bounce increase

Conversion Rate

Page abandonment increase

Data Sources

Probabilty of bounce rate increase: Google/SOASTA research

Conversion Rate: Akamai/SOASTA research

Page abandonment increase: Neil Patel research